What Is the Purpose of Your Website?
When was the last time you asked yourself — what is actually the purpose of my website?
It’s something we can easily overlook, especially when we’re deep in designing or updating. But coming back to this question can help us create a more intentional space that really supports our business and serves our clients.
At its core, your website exists to guide your client through the process of starting to work with you.
Yes, it can showcase who you are, the amazing trainings you’ve done, and your journey — and there is absolutely space for that. But the main focus should always be about the client's journey. What do they need to know, feel, and do in order to take the next step with you?
Slowing Down to Grow Your Business with More Ease
In the fast-paced world of running your own business, it’s easy to feel like you need to be doing all the things, all the time. With constant comparison on social media and an ever-present pressure to grow, it’s no wonder so many of us end up overwhelmed, frozen, or burnt out.
But what if slowing down was actually the key to moving forward with more ease?
Working in a Way That Works for You and Builds on Your Strengths
This blog post is an invitation to gently reflect on how you’re working in your business—and whether it’s really working for you.
As someone who supports female business owners through virtual assistance, tech systems, and coaching, I’ve seen first-hand how easy it is to get pulled into the noise. We’re constantly told how we should be working, what we should be offering, how we should show up online.
But one of the most powerful shifts we can make is to pause and ask: What actually works for me?
What Is a Nervous System-Friendly Website?
A nervous system-friendly website might sound like an unusual concept at first—but when you think about how your body reacts to certain websites, it begins to make perfect sense.
Have you ever landed on a page and instantly felt overwhelmed? Maybe the layout was chaotic, the fonts were hard to read, or there was just too much going on. That internal sense of reactivity—that subtle (or not-so-subtle) feeling of “this is too much”—is your nervous system responding.
Preparing for a Stress-Free Squarespace Website Setup
Setting up a new website can feel overwhelming. It’s often one of those tasks that lingers on your to-do list, constantly being pushed aside as life and business get busier. But having a website that truly reflects your business, values, and growth is a key foundation for creating ease in your work.
If your website doesn’t reflect your current business or feels too complicated to manage, it might be time for an upgrade. In this Blog post, I am sharing an overview of steps to prepare for a stress-free website setup, focusing specifically on Squarespace—a user-friendly platform that I love for its simplicity and flexibility.
Is Your Website Ready for an Upgrade?
Your website is often the first impression you make on potential clients. As a small business owner it’s easy to feel overwhelmed when trying to decide if it’s time to make a change to your website. I’ve been there—unsure if a refresh was necessary and worried about how much time and energy it would take. But here’s what I’ve learned: having a website that truly represents you can simplify your business, improve efficiency, and create a Nervous-system-friendly experience for both you and your clients.