What Is the Purpose of Your Website?

When was the last time you asked yourself — what is actually the purpose of my website?

It’s something we can easily overlook, especially when we’re deep in designing or updating. But coming back to this question can help us create a more intentional space that really supports our business and serves our clients.

At its core, your website exists to guide your client through the process of starting to work with you.

Yes, it can showcase who you are, the amazing trainings you’ve done, and your journey — and there is absolutely space for that. But the main focus should always be about the client's journey. What do they need to know, feel, and do in order to take the next step with you?